Ask for referrals from customers even if they are not buying from you or “just looking.”
Everyone has a network of people. Chances are they know someone who is looking to buy whatever it is you are selling.
Work with them to meet their needs, but if all else fails ask them for a referral.
This can be as simple as thanking them for their time (everyone’s time is extremely valuable) and then asking them if they know anyone else in the market for your service.
If they say yes, thank them and ask them for the bestway to reach that individual— then contact them.
Notice I said the best way. The best way to reach someone is not necessarily by cell phone. Or, maybe it is by cell phone but this individual prefers text messages over phone calls. Etc. Etc.
Just remember that people can be contacted in many different ways and you want to use the preferred method to contact them.
There were many days when I worked in sales on a busy frustrating day where things were simply not going my way and I was able to boost my opportunities and sales closure rate by simply asking for a referral.
A referral is what I would consider a “hot” lead due to the fact that I can reach out to the recommended individual on their preferred means of communication with the credibility of knowing their acquaintance, friend or relative.
Referrals are a powerful tool in business and give you an easier opportunity to build rapport with the recommended client.
Asking for referrals in a business setting – NO MATTER THE CIRCUMSTANCE – is a tried and true method for creating money.
If you were looking for a great new flashy idea full of innovation and creativity to make you millions— then I apologize. If I had that I would be rich and it would be very unlikely that I took the time to write this post or share the idea with you.
I would probably remain silent and keep raking in the money while my competitors tried to catch up…. I would also be busy cultivating the next brand new flashy idea that would make my next boatload of money…
Cheers.
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